FITLEGEND was born in 2010 in Upper West in New York City - a few blocks away from Central Park.
We developed Fitlegend to solve the problem of finding high quality activewear at a reasonable price. There was a gap in the market for premium activewear using technical fabric at prices that don't break the bank. We also observed that more and more women were ditching the jeans in favor of leggings and were looking for apparel that was versatile that can be worn in Central Park, in the gym, in Whole Foods, or while strolling along 5th Avenue.
Our clothes are designed in NYC - in the fitness and fashion capital of the world. In NYC, you find multi-dimensional fitness enthusiasts that have embraced different fitness strategies from yoga to pilates to CrossFit.
We don't make clothes. We make armors for urban warriors. We, at FITLEGEND, believe that everyday warriors could be you! We are ALL BORN TO BE LEGENDARY WARRIORS. The Fitlegend logo is represented by a helmet of a legendary warrior to symbolize the generation of modern-day urban warriors who SEE NO LIMIT in what they can achieve to live happier and healthier lives.